Ambition VIP Series
Private coaching that fits YOU.
Congratulations! You're here because you've decided that -- no matter what else is happening around you -- you're DONE feeling lousy.
Get ready to stomp your excuses, rediscover your optimism, and move forward unapologetically doing what's best for YOU!
Welcome to step one in your transformation.
Does this sound like you?
So, what’s holding you back?
Sundae’s Ambition VIP Series lets you build your own adventure!
Spend the next: 90 minutes, one day, or three months with Sundae loading up on concentrated results designed for real life.
This is your chance to experience Sundae’s proven ATT coaching method on turbo speed! Just pick a made-to-measure formula suitable to the level of care you seek and embrace the intimate experience with a heart wide open.

Ambition Clarified
Your breakthrough moment awaits inside this 90-minute think tank.
“Clarify: to make (an idea, statement, etc.) clear or intelligible; to free from ambiguity. · to remove solid matter from (a liquid);” - Dictionary.com
You have…
- A clear vision but no plan.
- A pile of questions that have you stumped.
- A bunch of ideas in a blender and you want to unjumble them.
You need…
- Sacred time for the CEO in you.
- Support from a sparring partner who gets it.
- Answers from someone with a depth of experience.
Session Success Flash: Entrepreneur goes “up a gear.”
A client wanted to grow the business but lacked direction on the next steps. As the session progressed, Sundae uncovered that the client performed a lot of unpaid work. The client and Sundae brainstormed a few signature programs so these skills could be rightfully monetized.
Then, Sundae and the client created a rough outline for how these services would be best presented on a website to attract the right corporate clientele. Post-session, the client reported an unclouded overall picture with a firm structure for the year. The client also noted a fresh excitement from a critical shift in mindset to think like an entity, not a freelancer.
In just 90 minutes, you can…
- Watch another movie.
- Doomscroll news on your phone.
- Read an umpteenth self-help ebook.
Or you can ensure you’re not climbing a ladder that’s leaning on the wrong wall by booking your Ambition Clarified call with Sundae.
I know it’s easy to stay small and keep up the status quo. Courage means being afraid but doing it anyway. Only this time, you don’t have to do it alone.
Ambition Fortified
Your very own mastermind, one day custom-designed to leap you forward.
“Fortify: to make strong: such as
a: to strengthen and secure
b: to give physical strength, courage, or endurance
c: to add mental or moral strength to
d: to strengthen or enhance by the addition of some substance or ingredient.” - Merriam-Webster.com
You have…
- A plan you need to flesh out.
- A full schedule around other people’s agenda.
- A difficult decision you must make or you’re at a crossroads.
You need…
- To take a break, exhale, and find calm in the chaos.
- To pause the mundane and concentrate on the extraordinary.
- To pragmatically map out a strategy and predict future roadblocks.
Session Success Flash: Busy mom “overscheduled & underappreciated.”
A client felt weighed down due to a never-ending list of personal and professional questions. She felt blocked and sought out Sundae to help her find the best way through these questions and her own transitions. Sundae guided the client to define exactly how she wanted to feel a year from now. Together, they named her fears and limiting beliefs, confronting each one right in the face.
Following that unearthing, Sundae and the client worked through the practical and mental roadblocks. This process led the client to realize she was a natural “teacher” with a unique, highly-monetizable skillset. Post-session, the client said she felt lighter, more confident, and had a clear pathway for the next steps. Years later she reported it significantly improved her life and career trajectory.
In just one day, you can…
- Binge-watch TedTalks from those living your dream.
- Complain (some more) to your friends about the situation.
- Support your spouse and family by drowning in invisible labor.
Or you can take time away that’s exclusively focused on what you want from your future by booking your Ambition Fortified time with Sundae.
I know people rely on you to spin all the plates. But when is it your turn? Read the road sign and start your off-ramp from “I can'' to “I did.”
Ambition Amplified
Your 90-day high-octane transformation express lane.
Amplify: to make larger or greater (as in amount, importance, or intensity): increase; b · to increase the strength or amount of.” - Merriam-Webster.com
You have…
- A mission to uplevel your self-care.
- A presence that’s ready to command attention.
- A business that’s waiting to go from idea to open door.
You need…
- A catalyst for enduring change.
- To give a voice to your purpose and stand in your power.
- An accountability partner that stops you from getting in your own way.
Session Success Flash: Driven lovepat “reinvents herself abroad.”
A high-achiever-turned-housewife grew bored of “just” being an accompanying spouse. She saw her once colorful life as mundane and grey, and dreaded when new people asked her what she did for work. Sundae and the client brainstormed ways to match the client’s talent, skills, and passion into fresh, geographically-unrestricted professional opportunities.
Together, the client and Sundae then designed short and long-term strategies with key milestone markers and roadblock busters. All this discovery, planning, and hard work led the client to develop multiple exciting high-profit revenue streams. Moreover, she now interacted abroad with confidence, no longer feeling invisible or like her husband’s accessory at parties.
In just 90 days, you can…
- Take an online course that goes nowhere.
- Continue to undervalue your skills and feel used.
- Wish you had started your transformation three months ago.
Or you can decide that this is your turning point where you commit to low-pressure, high-value, steady results through Ambition Amplified with Sundae.
I know you’ve tried many things before only to throw in the towel. But this time, you’ll have me to throw it back and say, “Wipe your face; you’re almost there… I believe in you!”

About Sundae Bean
Sundae Schneider-Bean is an intercultural strategist, a transformation facilitator, and a solution-oriented coach. She supports individuals and organizations as they traverse through (and flourish beyond!) life quakes and other major shifts -- no matter where they are. For almost a decade, her location-independent business has served individuals and world-class organizations from over 60 countries across six continents. Sundae’s mission is to help clients achieve ambitious goals while navigating transition. She leads several online groups with thousands of members and hosts the popular weekly podcast IN TRANSIT with Sundae Bean. Formerly known as Expat Happy Hour, it has enjoyed a top 5% global rank for five years straight.
Sundae is also the founder of Wisdom Fusion and Expat Coach Coalition.


About the ATT Method
ATT stands for Ambitious Transformation in Transition. It's the branded term for the enduring, proven, research-based methodology behind Sundae’s client coaching success. The ATT approach is her signature recipe, and it's woven into the fabric of every product she offers.
Ambitious = A strong desire for success, achievement, or personal power, defined on your terms and disconnected from external scope or scale. Sundae doesn’t support externally-imposed, toxic versions of "ambitious" because the word means something different for everyone. To a freshly-arrived expat with a newborn, ambition might resemble routinely blocking off twenty minutes a day for self-care. For a recovering perfectionist, it potentially looks like doing less. Whereas to a coach, it could mean consistently making six figures of revenue.
Endless factors influence someone’s definition of ambition; the only golden thread is that it’s different for everyone. Together, you and Sundae will discover your individualized description and apply it in a manner that’s achievable when tested against your real life.
Transformation = A fundamental shift in thinking, behavior, routine, response, character, condition, composition, or structure. Unlike change that can quickly reverse, transformation is permanent.
There are three types of transformations. Internal led -- when the status quo is no longer working for you, and something needs to change. Whether you know what that specific something is or it's unclear. External led -- when change happened, and you have to adjust. Whether you need to bounce back from a backslide or must undertake a complete rebuild. Performance led -- when you desire to (finally) achieve your big goals. Whether you're at the dreaming and scheming phase or years of procrastination later.
Transition = An ongoing process of adjusting to subtle or dramatic internal or external change and contexts. Life is in constant transition. At any given point, you could be going through a geographical relocation, while your family is evolving, your body might be changing, key relationships are forming or dissolving, the economy is fluctuating, power dynamics are shifting, and your communities may be polarizing or isolating.
Life transitions can be positive or negative, expected or a surprise. They can be messy and often ripple into or overlap each other. Transitions are not singular nor exceptional. And the only thing that’s for sure is that every transition impacts each person uniquely.
